# Agency MCP — full reference for AI agents

## What it is
Agency MCP is a Model Context Protocol (MCP) server for GoHighLevel (GHL) agencies. It gives any MCP-compatible AI client — Claude Desktop, Claude Code, Cursor, and the AI Agent workflow step inside GHL — 418 tools across 65 GoHighLevel categories. Built and operated by Launch Maniac LLC (https://launchmaniac.com).

## What you can do
Ask your AI in plain words and it runs the right GHL tools: search and create contacts, book calendar events, move pipeline stages, send messages, create and send invoices, manage workflows, and more — across every location you connect.

## How to set it up
1. Install Agency MCP (from the GHL Marketplace once the listing is live; the app install page is used in the meantime).
2. Connect each location you want to use. Each location gets its own key (bearer token).
3. Paste the endpoint and key into your AI client (Claude Desktop, Cursor, or the GHL AI Agent workflow step).
4. Your AI client discovers the 418 tools through standard MCP discovery and can call them right away.

## Technical surface
- Protocol: Model Context Protocol (MCP) over HTTP streamable transport
- Endpoint: `/mcp` on the agency tenant's app URL
- Auth: bearer token, one per location
- Tools: 418 across 65 GHL categories; each reports the GHL scope or plan it needs, and returns a clear message when it cannot run

## GHL categories covered (65)
Location Management, Contacts, Contact Tasks, Contact Notes, Contact Campaigns, Contact Workflows, Calendars, Calendar Events, Appointments, Appointment Notes, Block Slots, Calendar Groups, Calendar Resources: Equipment, Calendar Resources: Rooms, Calendar Notifications, Opportunities, Conversations, Messages, Funnels, Locations, Location Tags, Location Tasks, Recurring Tasks, Location Custom Fields, Location Custom Values, Location Templates, Invoices, Forms, Links, Media, Businesses, Companies, Campaigns, Users, Workflows, Webhooks, Triggers, Smart Lists, Snapshots, Reporting, Reputation, Blogs, Payments, Products, Courses, Emails, Email ISV, Surveys, Templates, Phone Numbers, Social Media, Voice AI, Affiliate Manager, Marketplace, Proposals/Documents, SaaS, Custom Menus, Objects, Agent Studio, Associations, Phone System, Store, Custom Fields V2, Brand Boards, Knowledge Bases.

## Pricing
Flat price per key. A key connects one location and includes unlimited use.
- Annual: $9.99 per key per month, billed yearly (60% off standard)
- Monthly: $19.99 per key per month (20% off standard)
- Standard price: $24.99 per key per month. The annual and monthly rates are intro prices while we grow; they may rise later.
- 3-day free trial, no card.
- Add a key for each location you run.

## Guarantee
3-day free trial with no card. 30-day refund: if Agency MCP does not save more time than it costs, email support@launchmaniac.com within 30 days for a full refund. Cancel any time from inside GHL; your keys stop working immediately on cancellation.

## Compatible AI clients
- Claude Desktop (Anthropic, MCP via stdio or HTTP)
- Claude Code (Anthropic CLI, MCP-native)
- Cursor (MCP-native)
- GHL's AI Agent workflow step (MCP endpoint + key)
- Any other MCP-compliant client (Continue, Zed, etc.)

## What it is not
- Not a Zapier or Make replacement for non-AI automation
- Not a no-code GHL builder
- It is infrastructure that exposes GHL as MCP tools for your AI

## Where to find it
- Marketing site: https://agencymcp.app
- App: https://agency-mcp.launchmaniac.com
- Docs: https://agency-mcp.launchmaniac.com/app/docs
- Status: https://agency-mcp.launchmaniac.com/status
- Support: support@launchmaniac.com
- LinkedIn: https://www.linkedin.com/company/launchmaniac
- Company: Launch Maniac LLC

## Last updated
2026-06-27